Talent management and brand partnerships.
BCG is a global talent management + brand partnerships agency that turns influence into lasting equity and legacy.
View recent workWe partner with ambitious, multi-hyphenate talent across fashion, music, film/TV, sports, art, and business, helping them build careers and brands that hold a global audience.
We connect talent to the world’s most influential brands, platforms, and cultural moments, creating opportunities that elevate identity and revenue.
- Strategic positioning
- Brand architecture & equity creation
- Cultural storytelling
- Long-term commercial growth
- Meaningful relationship building
Brand Partnerships
Develop boundary-pushing collaborations, campaigns, and ambassador roles that connect culture, fashion, and entertainment.
Talent Management
Represent and elevate global multi-hyphenate talent through strategy, visibility, and long-term brand alignment.
Brand Creation
Build and launch talent-led brands — from concept and positioning to product, licensing, and equity growth.
Creative Direction
Shape narratives through content, storytelling, and design that amplify identity and cultural impact.
Strategic Consultancy
Advise brands and talent on business growth, partnerships, and positioning to create lasting global relevance.
Production
Content and event production, from campaign shoots and digital content to brand activations and launch moments.
Press
Secure key global invites and press moments, placing our talent at the center of influence and visibility.
Investment & Portfolio Strategy
Guide talent on investments, equity partnerships, and portfolio strategy to build generational wealth.
Recent work
Follow on Instagram- Winnie HarlowAudemars PiguetAP150 campaign with Vogue, the Royal Oak jewellery launch and the opening of AP House Korea.
- Diana RossMet GalaSecured Met Gala placement, positioning Diana Ross at one of fashion’s most influential cultural moments: an “internet-breaking return” after a 22-year hiatus (Vogue UK).
- Odell Beckham Jr.MAC CosmeticsSecured the MAC Cosmetics partnership, positioning Odell Beckham Jr. as a non-traditional face of the brand.
- Leomie AndersonBurberryFeatured in Burberry’s 170-year anniversary campaign.
- FLOCrocsPositioned FLO as Crocs ambassadors, aligning the brand with emerging music and style culture.
- Evan RossSaint LaurentParis Fashion Week, the Golden Globes and Cannes, including YSL’s celebration of 10 years of Anthony Vaccarello.
- Victoria MonétArmani BeautyPart of Victoria Monét’s strategy, leading brand partnerships across Armani Beauty, MAC Cosmetics, Google Pixel, Patrón, and Audemars Piguet.
- Winnie HarlowTommy HilfigerSecured the Tommy Hilfiger partnership, positioning Winnie Harlow alongside Hailey Bieber as global brand ambassadors, with an Icons capsule collection and custom Met Gala moments.
- A$AP RockyKiehl’sSourced and secured Kiehl’s as brand partner for the “Don’t Be Dumb” launch event, then conceptualized and executed the launch party around A$AP Rocky’s creative vision.
- Indya MooreTom Ford BeautyBeauty partnership, followed by the CFDA Awards with MAC Cosmetics.
- Ashlee SimpsonMarc JacobsSecured Ashlee Simpson as campaign talent for a social-first campaign reintroducing the iconic Stam Bag, aligned with Marc Jacobs’ Y2K-inspired creative direction.
- TinasheH&MH&M partnership and talent integration, including Tinashe’s participation in H&M&LA celebrating the Spring/Summer collection.
- Cay SkinBrand launchPlayed a key role in building and launching Cay Skin as a category-disrupting SPF brand, achieving Sephora distribution across 250+ stores.
- Leomie AndersonGivenchy BeautyBeauty partnership with Givenchy.
- Diana RossTJ MaxxTJ Maxx campaign, with project consultation by Brand Creative Group.
- Winnie HarlowPrime VideoStars in The CEO Club, presented by QuickBooks.
- Leigh-Anne PinnockGymsharkPartnership with the global fitness brand.
- Winnie HarlowDisney+Voices Noni in Marvel Animation’s Eyes of Wakanda.
- Leomie AndersonJunya WatanabeWalked the Spring/Summer show at Paris Fashion Week.
- Muni LongPatrónCelebrating her Coachella performance debut with Patrón.
- Winnie HarlowChampionFace of the Champion for Champions campaign.
- Ming Lee SimmonsYittyYitty swimwear campaign.
- Winnie HarlowPenguin KidsDebut picture book Simply Winnie, with appearances on CBS Mornings and The Jennifer Hudson Show.
- Leomie AndersonPeroniStar of Peroni’s latest US campaign.
- Evan RossRémy MartinFestival de Cannes and amfAR & F1 Las Vegas with Rémy Martin.
- Arne’s ReserveBrand launchSupported the caviar brand from formation to market entry, shaping its identity and positioning, and led creative direction of the launch event.
- FLOTrue ReligionStars of the True Religion Spring campaign.
- Winnie HarlowIncytePharmaceutical partnership: Ambassador of Education for Vitiligo.
- Leomie AndersonAdobePartnership with Adobe Acrobat UK.
- Winnie HarloweBay MotorsFashion looks and a custom ’93 Porsche 911 for auction.