Talent management and brand partnerships.

We connect talent to the world’s most influential brands, platforms, and cultural moments.

01Winnie Harlow × Audemars Piguet 02Leomie Anderson × Givenchy Beauty 03Indya Moore × Tom Ford Beauty

About

BCG is a global talent management and brand partnerships agency that turns influence into lasting equity and legacy.

We partner with ambitious, multi-hyphenate talent across fashion, music, film/TV, sports, art, and business, helping them build careers and brands that hold a global audience.

Our approach blends

Strategic positioning
Brand architecture & equity creation
Cultural storytelling
Long-term commercial growth
Meaningful relationship building

Services

Brand Partnerships

Develop boundary-pushing collaborations, campaigns, and ambassador roles that connect culture, fashion, and entertainment.

Talent Management

Represent and elevate global multi-hyphenate talent through strategy, visibility, and long-term brand alignment.

Brand Creation

Build and launch talent-led brands — from concept and positioning to product, licensing, and equity growth.

Creative Direction

Shape narratives through content, storytelling, and design that amplify identity and cultural impact.

Strategic Consultancy

Advise brands and talent on business growth, partnerships, and positioning to create lasting global relevance.

Production

Content and event production, from campaign shoots and digital content to brand activations and launch moments.

Press

Secure key global invites and press moments, placing our talent at the center of influence and visibility.

Investment & Portfolio Strategy

Guide talent on investments, equity partnerships, and portfolio strategy to build generational wealth.

Recent work

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Winnie HarlowAudemars Piguet

AP150 campaign with Vogue, the Royal Oak jewellery launch and the opening of AP House Korea.

Diana RossMet Gala

Secured Met Gala placement, positioning Diana Ross at one of fashion’s most influential cultural moments: an “internet-breaking return” after a 22-year hiatus (Vogue UK).

Odell Beckham Jr.MAC Cosmetics

Secured the MAC Cosmetics partnership, positioning Odell Beckham Jr. as a non-traditional face of the brand.

Leomie AndersonBurberry

Featured in Burberry’s 170-year anniversary campaign.

FLOCrocs

Positioned FLO as Crocs ambassadors, aligning the brand with emerging music and style culture.

Evan RossSaint Laurent

Paris Fashion Week, the Golden Globes and Cannes, including YSL’s celebration of 10 years of Anthony Vaccarello.

Victoria MonétArmani Beauty

Part of Victoria Monét’s strategy, leading brand partnerships across Armani Beauty, MAC Cosmetics, Google Pixel, Patrón, and Audemars Piguet.

Winnie HarlowTommy Hilfiger

Secured the Tommy Hilfiger partnership, positioning Winnie Harlow alongside Hailey Bieber as global brand ambassadors, with an Icons capsule collection and custom Met Gala moments.

A$AP RockyKiehl’s

Sourced and secured Kiehl’s as brand partner for the “Don’t Be Dumb” launch event, then conceptualized and executed the launch party around A$AP Rocky’s creative vision.

Indya MooreTom Ford Beauty

Beauty partnership, followed by the CFDA Awards with MAC Cosmetics.

Ashlee SimpsonMarc Jacobs

Secured Ashlee Simpson as campaign talent for a social-first campaign reintroducing the iconic Stam Bag, aligned with Marc Jacobs’ Y2K-inspired creative direction.