Talent Management + Brand Partnerships
Building brands, magnifying impact.
BCG is a global talent management + brand partnerships agency that turns influence into lasting equity and legacy.
01 — About
We partner with ambitious, multi-hyphenate talent across fashion, music, film/TV, sports, art, and business, helping them build careers and brands that hold a global audience.
We connect talent to the world’s most influential brands, platforms, and cultural moments, creating opportunities that elevate identity and revenue.
Our approach blends
- Strategic positioning
- Brand architecture & equity creation
- Cultural storytelling
- Long-term commercial growth
- Meaningful relationship building
02 — Services
01
Brand Partnerships
Develop boundary-pushing collaborations, campaigns, and ambassador roles that connect culture, fashion, and entertainment.
02
Talent Management
Represent and elevate global multi-hyphenate talent through strategy, visibility, and long-term brand alignment.
03
Brand Creation
Build and launch talent-led brands — from concept and positioning to product, licensing, and equity growth.
04
Creative Direction
Shape narratives through content, storytelling, and design that amplify identity and cultural impact.
05
Strategic Consultancy
Advise brands and talent on business growth, partnerships, and positioning to create lasting global relevance.
06
Production
Content and event production, from campaign shoots and digital content to brand activations and launch moments.
07
Press
Secure key global invites and press moments, placing our talent at the center of influence and visibility.
08
Investment & Portfolio Strategy
Guide talent on investments, equity partnerships, and portfolio strategy to build generational wealth.
03 — In the press
Recent work
Winnie Harlow × Audemars Piguet
AP150 campaign with Vogue, the Royal Oak jewellery launch and the opening of AP House Korea.
Diana Ross × Met Gala
Secured Met Gala placement, positioning Diana Ross at one of fashion’s most influential cultural moments: an “internet-breaking return” after a 22-year hiatus (Vogue UK).
Odell Beckham Jr. × MAC Cosmetics
Secured the MAC Cosmetics partnership, positioning Odell Beckham Jr. as a non-traditional face of the brand.
Leomie Anderson × Burberry
Featured in Burberry’s 170-year anniversary campaign.
FLO × Crocs
Positioned FLO as Crocs ambassadors, aligning the brand with emerging music and style culture.
Evan Ross × Saint Laurent
Paris Fashion Week, the Golden Globes and Cannes, including YSL’s celebration of 10 years of Anthony Vaccarello.
Victoria Monét × Armani Beauty
Part of Victoria Monét’s strategy, leading brand partnerships across Armani Beauty, MAC Cosmetics, Google Pixel, Patrón, and Audemars Piguet.
Winnie Harlow × Tommy Hilfiger
Secured the Tommy Hilfiger partnership, positioning Winnie Harlow alongside Hailey Bieber as global brand ambassadors, with an Icons capsule collection and custom Met Gala moments.
A$AP Rocky × Kiehl’s
Sourced and secured Kiehl’s as brand partner for the “Don’t Be Dumb” launch event, then conceptualized and executed the launch party around A$AP Rocky’s creative vision.
Indya Moore × Tom Ford Beauty
Beauty partnership, followed by the CFDA Awards with MAC Cosmetics.
Ashlee Simpson × Marc Jacobs
Secured Ashlee Simpson as campaign talent for a social-first campaign reintroducing the iconic Stam Bag, aligned with Marc Jacobs’ Y2K-inspired creative direction.
Tinashe × H&M
H&M partnership and talent integration, including Tinashe’s participation in H&M&LA celebrating the Spring/Summer collection.
Cay Skin
Played a key role in building and launching Cay Skin as a category-disrupting SPF brand, achieving Sephora distribution across 250+ stores.
Leomie Anderson × Givenchy Beauty
Beauty partnership with Givenchy.
Diana Ross × TJ Maxx
TJ Maxx campaign, with project consultation by Brand Creative Group.
Winnie Harlow × Prime Video
Stars in The CEO Club, presented by QuickBooks.
Leigh-Anne Pinnock × Gymshark
Partnership with the global fitness brand.
Winnie Harlow × Disney+
Voices Noni in Marvel Animation’s Eyes of Wakanda.
Leomie Anderson × Junya Watanabe
Walked the Spring/Summer show at Paris Fashion Week.
Muni Long × Patrón
Celebrating her Coachella performance debut with Patrón.
Winnie Harlow × Champion
Face of the Champion for Champions campaign.
Ming Lee Simmons × Yitty
Yitty swimwear campaign.
Winnie Harlow × Penguin Kids
Debut picture book Simply Winnie, with appearances on CBS Mornings and The Jennifer Hudson Show.
Leomie Anderson × Peroni
Star of Peroni’s latest US campaign.
Evan Ross × Rémy Martin
Festival de Cannes and amfAR & F1 Las Vegas with Rémy Martin.
Arne’s Reserve
Supported the caviar brand from formation to market entry, shaping its identity and positioning, and led creative direction of the launch event.
FLO × True Religion
Stars of the True Religion Spring campaign.
Winnie Harlow × Incyte
Pharmaceutical partnership: Ambassador of Education for Vitiligo.
Leomie Anderson × Adobe
Partnership with Adobe Acrobat UK.
Winnie Harlow × eBay Motors
Fashion looks and a custom ’93 Porsche 911 for auction.