- 01Brand Partnerships
- 02Talent Management
- 03Brand Creation
- 04Creative Direction
- 05Strategic Consultancy
- 06Production
- 07Press
- 08Investment & Portfolio Strategy
BCG is a global talent management + brand partnerships agency that turns influence into lasting equity and legacy.
Get in touch ↓We partner with ambitious, multi-hyphenate talent across fashion, music, film/TV, sports, art, and business, helping them build careers and brands that hold a global audience.
We connect talent to the world’s most influential brands, platforms, and cultural moments, creating opportunities that elevate identity and revenue.
- 01Brand PartnershipsDevelop boundary-pushing collaborations, campaigns, and ambassador roles that connect culture, fashion, and entertainment.
- 02Talent ManagementRepresent and elevate global multi-hyphenate talent through strategy, visibility, and long-term brand alignment.
- 03Brand CreationBuild and launch talent-led brands — from concept and positioning to product, licensing, and equity growth.
- 04Creative DirectionShape narratives through content, storytelling, and design that amplify identity and cultural impact.
- 05Strategic ConsultancyAdvise brands and talent on business growth, partnerships, and positioning to create lasting global relevance.
- 06ProductionContent and event production, from campaign shoots and digital content to brand activations and launch moments.
- 07PressSecure key global invites and press moments, placing our talent at the center of influence and visibility.
- 08Investment & Portfolio StrategyGuide talent on investments, equity partnerships, and portfolio strategy to build generational wealth.
Winnie Harlow × Audemars Piguet
AP150 campaign with Vogue, the Royal Oak jewellery launch and the opening of AP House Korea.
Diana Ross × Met Gala
Secured Met Gala placement, positioning Diana Ross at one of fashion’s most influential cultural moments: an “internet-breaking return” after a 22-year hiatus (Vogue UK).
Odell Beckham Jr. × MAC Cosmetics
Secured the MAC Cosmetics partnership, positioning Odell Beckham Jr. as a non-traditional face of the brand.
Leomie Anderson × Burberry
Featured in Burberry’s 170-year anniversary campaign.
FLO × Crocs
Positioned FLO as Crocs ambassadors, aligning the brand with emerging music and style culture.
Evan Ross × Saint Laurent
Paris Fashion Week, the Golden Globes and Cannes, including YSL’s celebration of 10 years of Anthony Vaccarello.
Victoria Monét × Armani Beauty
Part of Victoria Monét’s strategy, leading brand partnerships across Armani Beauty, MAC Cosmetics, Google Pixel, Patrón, and Audemars Piguet.
Winnie Harlow × Tommy Hilfiger
Secured the Tommy Hilfiger partnership, positioning Winnie Harlow alongside Hailey Bieber as global brand ambassadors, with an Icons capsule collection and custom Met Gala moments.
A$AP Rocky × Kiehl’s
Sourced and secured Kiehl’s as brand partner for the “Don’t Be Dumb” launch event, then conceptualized and executed the launch party around A$AP Rocky’s creative vision.
Indya Moore × Tom Ford Beauty
Beauty partnership, followed by the CFDA Awards with MAC Cosmetics.
Ashlee Simpson × Marc Jacobs
Secured Ashlee Simpson as campaign talent for a social-first campaign reintroducing the iconic Stam Bag, aligned with Marc Jacobs’ Y2K-inspired creative direction.
Tinashe × H&M
H&M partnership and talent integration, including Tinashe’s participation in H&M&LA celebrating the Spring/Summer collection.
Cay Skin
Played a key role in building and launching Cay Skin as a category-disrupting SPF brand, achieving Sephora distribution across 250+ stores.
Leomie Anderson × Givenchy Beauty
Beauty partnership with Givenchy.
Diana Ross × TJ Maxx
TJ Maxx campaign, with project consultation by Brand Creative Group.
Winnie Harlow × Prime Video
Stars in The CEO Club, presented by QuickBooks.
Leigh-Anne Pinnock × Gymshark
Partnership with the global fitness brand.
Winnie Harlow × Disney+
Voices Noni in Marvel Animation’s Eyes of Wakanda.
Leomie Anderson × Junya Watanabe
Walked the Spring/Summer show at Paris Fashion Week.
Muni Long × Patrón
Celebrating her Coachella performance debut with Patrón.
Winnie Harlow × Champion
Face of the Champion for Champions campaign.
Ming Lee Simmons × Yitty
Yitty swimwear campaign.
Winnie Harlow × Penguin Kids
Debut picture book Simply Winnie, with appearances on CBS Mornings and The Jennifer Hudson Show.
Leomie Anderson × Peroni
Star of Peroni’s latest US campaign.
Evan Ross × Rémy Martin
Festival de Cannes and amfAR & F1 Las Vegas with Rémy Martin.
Arne’s Reserve
Supported the caviar brand from formation to market entry, shaping its identity and positioning, and led creative direction of the launch event.
FLO × True Religion
Stars of the True Religion Spring campaign.
Winnie Harlow × Incyte
Pharmaceutical partnership: Ambassador of Education for Vitiligo.
Leomie Anderson × Adobe
Partnership with Adobe Acrobat UK.
Winnie Harlow × eBay Motors
Fashion looks and a custom ’93 Porsche 911 for auction.